Privacy Policy


In order to protect your personal data when you enjoy shopping at, we draw up this privacy policy, which is actually a contract governing your using of our services. Privacy Policy updated to Regulation 2016/679 GDPR (General Data Protection Regulation).

This Privacy Policy contains information describing the methods of processing of users' personal data (the "User" and / or "You") that access and use for its consultation and for the purchase of products placed sold by Blueshell to each User of the Site who has completed the registration procedures.

This Privacy Policy is an integral and substantial part of the General Conditions of Use of the Site and General Conditions of Sale of the Site.

The information contained in our Privacy Policy is made in compliance with Legislative Decree 30 June 2003 n. 196 and following mod. - Code regarding the protection of personal data (the "Privacy Code") to all Users who access and use the Site and / or purchase the Products on the Site. Our Privacy Policy is provided only with regard to our Site and not also to other third-party websites that may be referred to, including through links, on the Site and by you consultants. We therefore advise you to take a careful look at the privacy policies of the other websites also referred to through links on our Website before accessing them, using them or otherwise performing operations through these websites.

Our Privacy Policy also draws inspiration, as far as applicable, from Recommendation No. 2/2001 that the European authorities for the protection of personal data, gathered in the Group established by the art. 29 of the directive n. 95/46 / CE, adopted May 17, 2001 to identify some minimum requirements for the collection of personal data online and, in particular, the methods, timing and nature of the information that the data controllers must provide to users when they connect to web pages, regardless of the purpose of the connection.

The User's personal data, collected during registration on the Site and subsequently with the compilation and submission of the order form, will be used exclusively for their own purpose and strictly relevant to the services provided by Blueshell through the Website and, more specifically, to receive the daily newsletter of the beginning of sales of the Products, if you have positively opted for such request, and for the management of your requests and purchase orders of the Products themselves through the Website. If you decide not to receive our newsletter we will start Product sales, please click on the cancellation link at the bottom of each newsletter you receive from

Personal data may also be processed by Blueshell to provide for all accounting and tax obligations relating to the purchase of the Products and to carry out activities strictly connected and instrumental to the management of relations with Users.

If the User has given appropriate consent, the personal data provided may also be processed by BlueShell for the following purposes: (i) to provide information and / or offers on the Products; (ii) verify the quality of the services offered, also by offering after-sales services; (iii) to send communications and information of an advertising nature regarding the Products and promotional initiatives of BlueShell and the Partners; (iv) satisfy market research and statistics, marketing and product preferences, both in anonymous and aggregate form and in a specific and customized form.


The User's personal data will be processed only by personnel specifically assigned for this purpose and duly trained in matters of security and protection of personal data, for the sole purposes for which the data is collected and processed, mainly with electronic and IT tools, and they will be stored both on computer media and on paper supports and on any other type of suitable support, in compliance with the minimum security measures imposed by the Privacy Code and, in particular, relating to the IT authentication and authorization system provided for data processing with the aid of electronic tools as per Annex B ("Technical specifications regarding minimum security measures").


The personal data requested from the User are divided into two categories: mandatory and optional.

The compulsory data are marked with an asterisk "*", as it appears in the registration procedure and the relative processing is strictly functional to the registration on the Site, and to the promotion and sale of the Products and for the additional purposes indicated in paragraph 1 that withdraws for the which data is requested. Any refusal by the User to provide such data will only result in the inability to register on the Site, to purchase the Products offered on the Site and to bene fit from promotions promoted through the newsletters and / or published on its Facebook page. Optional data, on the other hand, can be provided at the User's discretion and any refusal to supply them will not entail any consequences for the purposes of registering on the Site and the possibility of purchasing the Products offered on the Site and of benefi ting from promotions promoted.

In order to ensure that personal data is always accurate and up to date, in any case pertinent and complete, the User is required to promptly report any changes made using the appropriate spaces on the Site.


The User's personal data may be communicated only for the purposes indicated in paragraph 1 which withdraws for which the data is collected and processed, always within the limits of the law, to third parties such as: (i) in charge of shipping activities, delivery and return of Products, (ii) consulting companies and freelancers in charge of contractual or regulatory compliance for administrative and accounting purposes, (iii) banking institutions, for the management of receipts and payments, including electronic payment service providers at a distance, (iv) companies that provide information technology and site maintenance services, (v) companies that manage the logistics services for the delivery of the Products, as well as (vi) subjects to whom the right to access them is granted by laws or regulations (eg public security authorities).

Furthermore, the personal data voluntarily provided by the User may be used, with the explicit and free consent of the User, for competitions and participation in prizes as well as to receive advertising material and commercial information on the Products, including our newsletter of sales, and on our Partners.


In all cases where the processing of personal data requires the consent of the user, we will collect it in advance specifically for individual purposes, in an express, free and un conditional manner.

However, keep in mind that, for certain specific purposes, the Privacy Code allows you to proceed with the processing without having to acquire your consent (Article 24 of the Privacy Code); this happens, for example, when the processing of your data is necessary to fulfill a legal obligation or when it is necessary to execute the contractual obligations undertaken towards you.


The User, in relation to the processing of personal data, has the right, pursuant to art. 7 of the Privacy Code, to obtain confirmation of the existence or not of personal data concerning him, even if not yet recorded, and their communication in intelligible form.

The User also has the right to obtain the indication:
- the origin of personal data;
- the purposes and methods of processing;
- of the logic applied in the case of processing carried out with the aid of electronic instruments;
- of the identification data concerning the data controller and data processors;
- the subjects or categories of subjects to whom the data may be communicated or who can learn about them as appointed representative in the State, managers or appointees.

The User also has the right to obtain:
- updating, rectification or integration of data;
- the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including those which need to be kept for the purposes for which the data was collected or subsequently processed;
- the attestation that the operations of the first two points have also been forwarded to those whose data have been communicated or disseminated, provided that such fulfillment is possible and involves the use of means proportionate to the protected right.

Finally, the User has the right to object, in whole or in part for legitimate reasons, to the processing of personal data concerning him, even if pertinent to the purpose of collection and to the processing of personal data concerning him for the purpose of sending advertising material or direct sales or for carrying out market research or commercial communication.

In order to exercise the rights provided by the aforementioned art. 7 of the Privacy Code, the User may contact BlueShell through the appropriate contacts.


The data controller of the personal data of the Users who use the Site is BlueShell.
Treatment modalities

The Data Controller processes Users' Personal Data by taking appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.

Processing is carried out using IT and / or telematic tools, with organizational methods and logic strictly related to the purposes indicated. In addition to the Owner, in some cases, categories of appointees involved in the organization of the site (administrative, commercial, marketing, legal, system administrators) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Owner.

Purpose of the processing

The User Data is collected to allow the Owner to provide its services, as well as for the following purposes: Statistics, Advertising, Hosting and backend infrastructure, Interaction with external social networks and platforms and Display of content from external platforms.

The types of Personal Data used for each purpose are indicated in the specific sections of this document.

In particular, the Navigation Data are treated exclusively:
for the operational management of navigation;
for the processing of statistical data on access and consultation;
for data security management.

As for the Personal Data voluntarily provided by the User, they are processed for the following purposes, in addition to those indicated below:

for the processing of anonymous and aggregate usage statistics;
protection or defense of judicial rights;
fulfillment of obligations under applicable laws or regulations, including accounting and tax matters;
fulfillment of the specific purposes for which such Data were provided by the User (e.g. supply of a service, response to specific questions submitted via contact form, assistance requests etc.);
management of User registration and / or access to any reserved areas available on the site;
sending the newsletter to the User, with the latter's consent;
User participation in initiatives, in compliance with the rules governing these activities or any regulations published on the site.
In order to pursue the processing purposes described above, BlueShell uses the following services, listed for processing purposes.

Hosting and backend infrastructure

This type of service has the function of hosting data and files that allow BlueShell to function, allow its distribution and provide an infrastructure ready for use to deliver specific BlueShell functions.

Some of these services operate through geographically dispersed servers in different locations, making it difficult to determine the exact location where Personal Data is stored.

Interaction with external social networks and platforms

This type of services allows interactions with social networks, or other external platforms, directly from  pages.

The interactions and information acquired by BlueShell are in any case subject to the user's privacy settings relating to each social network.

The feature is available for sharing via social networks. This feature allows Users to send invitations, news or other types of communications and / or the sharing of present content or actions taken by the User (eg sharing comments etc.) on the Site in use, through the use of social media external networks to linkshopitalia (eg Facebook, Twitter, Google+ etc.). In such cases, the User must be aware that any Personal Data that may be transferred may also be processed by third parties owning such social networks according to their privacy policy and without any possibility for the Data Controller to exercise any type of control or influence on such subsequent methods of treatment.

The User is invited to read and accept the privacy policies of these third parties available for consultation at the links in the section dedicated to each of these services within this document.

Cookies used for online tracking:

Google Analytics - Third Policy
Twitter - Third Policy
VK - Third Policy
Pixel Facebook - Third Policy
AdWords Remarketing - Third Policy
Retargeting Facebook - Third Policy
Push notifications via external service - Third Sumo Policy
Online chat - Third Pure Chat policy

Possibility of data deletion:
They can be removed at any time, just contact us

Archived data collection
The data collected will remain in our database, then it will be stored inside and can be removed at any time, you just need to go to your account and you can request removal.


Cookies are used on the site to store data on your computer and to retrieve certain information you have previously provided (for example, login and password), so as to speed up browsing. Cookies are sent by our server to your Internet browser. . Many Internet browsers are configured to not accept cookies or to indicate when a cookie is sent. You can disable cookies from your browser and delete cookie files from your computer by following the instructions of your Internet browser.
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